Butch Thurman has been covering professional rodeo for 34 years. His broadcasting career began in 1979 at his hometown radio station News/Talk 1290 KUMA in Pendleton, Oregon. In 1980, Thurman developed a popular radio show on professional rodeo. At the time he had no idea his show would eventually be heard nationally, but in 1984 Thurman syndicated his program and it was eventually heard on 370 radio stations. Soon after, he developed and syndicated a newspaper column on the widely popular sport.
Today the 54-year-old Thurman owns and operates Thurman Media Services and has launched a brand new show Rodeo Sports Update. This two-minute daily show is a fast-paced, hard-hitting look at professional rodeo, the Professional Bull Riders Tour (PBR) and the western-life-style industry.
In 2000, the PBR presented Thurman with the George Michael Media Award for his coverage of the PBR Tour, and in 2006, Thurman was presented with the PRCA's Broadcast Journalism Award for his outstanding coverage of PRCA ProRodeo.
Thurman has a long-standing relationship with Wrangler Jeans and Shirts--serving as a member of the Wrangler Team, an elite group of rodeo athletes and rodeo personalities that represent the giant apparel company. In addition to his relationship with Wrangler, Thurman has worked with many other national sponsors with his network: GMC Truck, Coors Beer, Resistol Hats, Nocona Boots, Frontier Hotel & Casino, Award Design Medals, Rodeo America, Inc., Gold Coast Hotel & Casino, Caesar's Palace, The Orleans Hotel & Casino, South Point Hotel and Casino, U.S. Tobacco Co and now with Pendleton Canadian Whisky.
Thurman has been covering the National Finals Rodeo since 1982 with his daily NFR Reports. From 1991-1997, Thurman worked with the Professional Rodeo Cowboys Association to produce the Wrangler NFR Report for nearly 500 radio stations during the annual event in Las Vegas.
Thurman is a 46-year volunteer at the Pendleton Round Up and recently completed two-terms as President of the Board of Directors for the famous rodeo. He also served 19 years on the board of directors of the Northwest Intercollegiate Rodeo Finals Assn.